Reebok 10K for Women

Social Media, Graphics, Content Planning

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During my internship with Conventures in 2018, I was able to work on the social strategy, content planning, and design for the Reebok 10k for Women's social media accounts.

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Formerly known as the Tufts Health Plan 10K for Women, the strategy was to utilize Reebok as our new partner and target a younger crowd that has never run or heard of the 40 year old race, while not ignoring our long list of past participants.

 

Monday, October 8 was the 42nd running, where thousands of women gathered in Boston Common for a day of strength, speed, and solidarity. The content plan and designs I created in 2018 were also used and followed in 2019.