Golden Hour

Identity, Packaging, Social Media, Photography


Identity design for an upcoming CBD beauty brand. The goal was to make a luxury product playful and approachable, give a fresh introduction, and capture the interest of a content connected audience on Instagram. 

I wanted to explore designs that used forms that could be interpreted as both sun rays and marks on a clock.

Ideas left on the cutting room floor included sundials, oil lamps, cast shadows, and digital, alarm-clock style lettering.